To do so hover over ‘ Edits’ and select ‘Edit your sales preferences’. The platform will then give you lead recommendations based on your interests. Sales preferences are criteria you set so that Sales Navigator knows what type of leads you want to see based on region, industry, function, seniority level, and more. Though, the very first thing you should do is set your sales preference. The key is to play around with different combinations and find the one that satisfies your search query the most. Sales Navigator offers a lot of different ways and filters to search for your target audience. Once you know that, lead generation (in general) becomes much easier. What I mean is that you should have your target audience defined, know what kind of content they consume, which influencers they follow, what groups they are in, and more. ![]() Ideally, before you get started with Sales Navigator, you should already be a pro at regular LinkedIn lead generation (obviously). ![]() ![]() Getting Started With LinkedIn Sales Navigator So, let’s take a look at some of the LinkedIn Sales Navigator best practices and proven methods to get the most out of the platform.
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